On Thursday, November 18, 2021, the VI edition of the Italian Food Week in the World was presented at the Ministry of Foreign Affairs and International Cooperation. “Tradition and perspectives of Italian cuisine: awareness and enhancement of food sustainability” is the main theme of the VI edition organized by the Italian government, which combines the promotion of Italian agri-food products with the enhancement of the Mediterranean diet, as as a model of healthy and sustainable diet and lifestyle.
The review, which is published from today, November 22, until November 28, 2021 on the diplomatic-consular network abroad, aims to promote the best of the Italian agri-food chain and the wine- gastronomic, and represents a pillar of the internationalization strategy of Made in Italy outlined in the export pact. Italy’s agri-food industry emerged from the crisis generated by the Covid pandemic stronger than ever, with an all-time export record that jumped 12% to reach 52 billion by the end of the year, the most record high, if the trend is maintained. Italian Food Week Worldwide aims to promote Italian food excellence in 110 countries through the network of Italian embassies, consulates, cultural institutes, ICE offices and chambers of commerce abroad.
Among the main customers of Italian cuisine at the table are the United States, which ranks second with a 17% increase over the period January-August 2021. The trend is also positive in Germany, which ranks first. countries importing Italian food products with an increase of 7%, equal to that of France (+7%), which stabilizes in third place, while in fourth place comes Great Britain, where sales however, stagnated due to Brexit-related difficulties, including customs procedures and increased transport costs due to delays and intensified controls. Among other markets, the Russian market grew by 15% and the Chinese market by 47%.