Italian cuisine

True Italian Taste 2022 promotes Italian cuisine in Vietnam | Culture – Sports

True Italian Taste 2022’s theme “Authentic Italian Table – Italian Breakfast and Appetizer” showcases an insight into the Italian breakfast – its convenience, special features, and local staples of the Tuscany region. (Photo courtesy of Multimedia JSC)

City of HCM (VNS/VNA) – True Italian Taste 2022, a project to promote authentic Italian cuisine to the world, has started in Vietnam.

The project is promoted and funded by the Italian Ministry of Foreign Affairs and International Cooperation to promote and safeguard authentic and quality Italian products.

It is coordinated by the Assocamerestero (Association of Italian Chambers of Commerce Abroad) in collaboration with the Italian Chamber of Commerce in Vietnam (ICHAM), with the patronage of the Italian Embassy in Vietnam.

The theme of this year’s project is “Authentic Italian Table – Italian Breakfast and Aperitif” which presents an overview of the Italian breakfast – its practice, its special characteristics and the local staples of the Tuscan region.

At the opening event of True Italian Taste 2022 in Hanoi last week, Italian Ambassador to Vietnam Antonio Alessandro highlighted the importance of Italian cuisine, as well as fashion and furniture in the Italian economy and culture.

He also highlighted Vietnam’s role in supplying Italy with agricultural products, especially coffee beans, and wished to continue to nurture and promote relations between the two countries.

Le Thi Quynh Trang, president of Vietnam International Fashion Week, has been named brand ambassador for True Italian Taste 2022.

Trang said, “I am very honored and proud to be trusted and invited to continue being an ambassador for Italian cuisine in Vietnam.”

“This role will bring me more opportunities to connect and promote cultural development between the two countries, as well as promote Italian culture, fashion and cuisine to more Vietnamese,” he said. she declared.

Trang was the founder and president of VIFW in 2014. The country’s leading fashion event has attracted many local and international designers and brands, especially Italian brands like Elisabetta Franchi, Maison Gattinoni, Retano Balestra and Antonio Grimaldi.

In 2021, she was named Knight of the Order of the Star of Italy in recognition of her contribution to promoting and consolidating Italy’s reputation in Vietnam in the fields of creativity, training , marketing, crafts, fashion and culture.

Trang returned from Italy after participating in Expo Riva Schuh & Gardabags, an international footwear, leather goods and accessories exhibition, and Pitti Immagine Uomo, a renowned international clothing and accessories exhibition for men aimed at strengthening trade and commercial cooperation between the two countries.

True Italian Taste is part of “The Extraordinary Italian Taste” program, which promotes the conscious consumption of 100% made in Italy agri-food products by spreading knowledge of the origin, nutritional aspects and PDO (protected designation of origin ) and PGI Certifications (Protected Geographical Indication).

To date, the project has been implemented in 40 countries and territories. It started in Vietnam in 2018./.